Gastronomy brands sell not only flavor but also experience. The logo we designed for Thai Sushi aimed to initiate this experience not only on the palate but also in the eye.
Combining the spicy cuisine of Thailand and the elegant minimalism of Japanese cuisine, Thai Sushi now continues its journey with a brand new logo that reflects this identity.
Thai Sushi required a visual identity that included contemporary and cultural references, recognizable in digital and printed materials, as well as the diversity of its menu. .
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