There's no single way to describe a brand. The three different logo designs we created for Umur Paper created a holistic identity system that reflects the brand's strength, vision, and diversity in different areas.
With 3 different logo designs reflecting the multifaceted nature of the brand, we created a flexible yet consistent brand language in every area, from digital to print, from product to signage.
Every brand grows, diversifies, and begins to touch different areas over time. This growth creates the need for flexibility and scalability not only in products but also in the brand's visual identity. .
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